Kevin Rose and Alex Albrecht on local news

Alex Albrecht, co-host of DiggNation and The Totally Rad Show, has launched his new project Project Lore. The core of the project is a web series, featuring Albrecht and his friends playing World of Warcraft. In typical Albrecht fashion

local news in Lansing Michigan was doing a story about beer prices going up and the stock photo they used behind the anchorman was diggnation.

That’s Alex Albrecht (no relation, I asked) talking about his new World of Warcraft online show and web site Project Lore, which launches today. Tell me if this premise sounds familiar. Albrecht sits around, drinking beer with his

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